Paris Baguette appoints Belinda Remaczyk as UK franchise director

South Korean bakery cafe Paris Baguette has named Belinda Remaczyk as franchise director for its UK arm.

Remaczyk joined the company a month after the cafe opened its first UK store in Canary Wharf, London. She will lead franchise strategy in the country, where it currently operates three stores.

Prior to joining Paris Baguette, Remaczyk was the head of the European franchise recruiting for Wendy’s.

Nico Gaillot, MD of Paris Baguette UK, said Remaczyk will be pivotal in driving the brand’s growth and success.

“Her dedication to fostering strong relationships and her passion for strategic growth make her the perfect fit for this role. We are excited to see the positive impact she will bring as we expand our footprint in the UK,” said Gaillot.