Panerai opens pop-up store in China
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Florentine high-end sports-watch brand Panerai has opened its first pop-up store in Greater China in Hong Kong’s Harbour City Ocean Centre.
The 75sqm store follows a new ad-hoc design concept developed by Panerai’s creative director Alvaro Maggini. Guests are plunged into the “new Panerai universe” at the store through VR glasses, engaging in a multi-sensory installation that features dangerous sea creatures in an aquatic habitat of rocks, sand and shells.
The store is showcasing its latest novelties for the very first time in Hong Kong, focusing on the brand’s Luminor Due blue dial titanium watches.
Questions & Answers
Q.Where exactly is Panerai’s new pop-up store located?
Where exactly is Panerai’s new pop-up store located?
The new Panerai pop-up store is situated in Hong Kong's Harbour City Ocean Centre. It is the brand's first temporary retail space in the Greater China region, covering an area of 75 square metres.
Q.What is unique about the design and customer experience at this new store?
What is unique about the design and customer experience at this new store?
The store features an ad-hoc design concept by Panerai's creative director, Alvaro Maggini. Customers can use VR glasses for a multi-sensory installation, experiencing an aquatic habitat with sea creatures, rocks, sand, and shells.
Q.Which specific watch models are being highlighted at the Hong Kong pop-up?
Which specific watch models are being highlighted at the Hong Kong pop-up?
The pop-up store is showing Panerai's latest watch novelties for the first time in Hong Kong. It places a particular focus on the brand's Luminor Due blue dial titanium watches, among other new releases.
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