Panerai opens its first airport boutique – in Hong Kong
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Florentine luxury watchmaker Panerai has opened its first-ever airport boutique, at Hong Kong International Airport.
The new store is the sixth opened in the Hong Kong area and joins existing locations in Canton Road, Landmark Prince’s, IFC, Times Square and Tsim Sha Tsui Centre.
The new 27sqm boutique stands out for its blend of tradition and future, inviting clients to discover the Maison’s heritage, craftsmanship and technical expertise.
The brand says the concept of the design and materials used, such as the oak wood and burnished brass, are a reminder of the sea and the heritage of the brand whose roots lie in the history of the Italian Navy.
Panerai now operates 126 boutiques throughout the world.
Questions & Answers
Q.How many Panerai boutiques are now open in Hong Kong?
How many Panerai boutiques are now open in Hong Kong?
Including the new airport location, Panerai now operates six boutiques in the Hong Kong area. These stores include sites on Canton Road, Landmark Prince’s, IFC, Times Square and Tsim Sha Tsui Centre.
Q.What design elements link the new boutique to Panerai’s heritage?
What design elements link the new boutique to Panerai’s heritage?
The new boutique's design concept and materials, such as oak wood and burnished brass, are intended to remind clients of the sea. This reflects the brand's historical roots with the Italian Navy.
Q.What is the total number of Panerai boutiques globally after this opening?
What is the total number of Panerai boutiques globally after this opening?
Following the opening of its first airport boutique in Hong Kong, Panerai now operates a total of 126 boutiques worldwide. This new store expands their global retail presence.
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