Pandora takes over Asia stores

Resurgent mass market jewellery brand Pandora has chosen to take back its operations in three Asian markets.

Singapore-based Norbreeze Group has been running the stores in Singapore, Macau and the Philippines. Pandora Group will take control from January 1, 2016.

Norbreeze Group revealed it had finalised an agreement with the Pandora Group in a postscript to its announcement it was bringing the Joe and the Juice brand to Singapore later this year.

January 1 is when the Norbreeze group’s distribution rights in the region will naturally expire, ensuring a smooth transition, the Singaporean company said.

“It is a natural next step for us to hand off the highly-successful Pandora network that we have built across Southeast Asia, providing an established business built for durable success when The Pandora Group takes over the reins in the new year,” said Anders Peter Juel Sauerberg, Group CEO of Norbreeze.

Norbreeze Group has more than 60 direct and indirect operated stores and distributes to more than 300 stores across Southeast Asia, and says it will continue to drive excellence in brand and operational development in integrated retailing, distribution and sales for its portfolio of international accessible luxury brands.