Pandora partners with DFS in major Hong Kong Airport promotion

Danish jewellery brand Pandora has opened a dedicated 13.5sq m promotional area at Hong Kong International Airport (HKIA) in partnership with DFS Group.

The zone is a celebration of ‘Explore, Dream & Discover’, involving a pre-launch of Pandora’s new travel charms, which will launch in other selected stores on 30 July.

The use of a 6sq m video wall creates a multi-media experience to highlight the pre-launch.

“We are extremely proud and excited about opening stores at prestigious locations together with DFS,” said Pandora VP Travel Retail Julian Mullins.

“Here at DFS we aim to be the world traveller’s preferred destination for luxury shopping and developing fantastic brand partnerships is key to delivering on that promise,” said DFS Group Director of Merchandise-­‐ Sunglasses, Fashion Watches and Jewellery Jason Blejwas.DFS and Pandora have worked in partnership for just over a year, opening stores in Abu Dhabi, Honolulu, Guam, Saipan and Hainan as well as DFS Group’s downtown Hong Kong locations and the retailer’s main store in HKIA’s East Hall.

“We’re excited to expand on our relationship with Pandora and bring their unique brand aesthetic to the traveling consumer at HKIA.”