Pandora extends alliance with Disney
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Beginning in November 2015, Pandora will launch its Disney jewellery collection in 13 markets including Australia, China and Japan.
Pandora chief executive Anders Colding Friis said: “The reception of the Pandora Disney collection in North America has been amazing, and following discussions with Disney, we have together decided to expand the collaboration to include the Asia Pacific.
“We believe that the collection will fit well with the population in Asia and Australia, and look forward to offer our Disney inspired products to our customers in the region.”
As part of the alliance, Pandora will be the designated official charm bracelet of Hong Kong Disneyland Resort and the upcoming Shanghai Disney Resort.
In August 2014 Pandora and Disney entered into a strategic alliance to create an original Pandora collection of Disney-themed jewellery.
The collection is currently sold in Walt Disney World Resort and Disneyland Resort and Pandora stores throughout the US, Canada, Mexico, Puerto Rico, Central America and the Caribbean.
The news is reported by the company to have no impact on its outlook for 2015, as latest communicated to the market in connection with its Q2 2015 report on August 11.
Questions & Answers
Q.Which specific territories will be included in the expanded alliance with Disney?
Which specific territories will be included in the expanded alliance with Disney?
The expanded alliance will see Pandora's Disney jewellery collection launch in 13 markets, including Australia, China, and Japan. It also designates Pandora as the official charm bracelet of Hong Kong Disneyland Resort and the upcoming Shanghai Disney Resort.
Q.When did Pandora and Disney initially form their strategic alliance for Disney-themed jewellery?
When did Pandora and Disney initially form their strategic alliance for Disney-themed jewellery?
Pandora and Disney first entered into their strategic alliance to create an original Pandora collection of Disney-themed jewellery in August 2014. This initial collaboration preceded the current expansion into the Asia Pacific region.
Q.What is the expected financial impact of this alliance expansion on Pandora's 2015 outlook?
What is the expected financial impact of this alliance expansion on Pandora's 2015 outlook?
The company has reported that this expansion will have no impact on its outlook for 2015. This information was previously communicated to the market in connection with its Q2 2015 report on August 11.
Q.Where is the Pandora Disney collection currently sold prior to this expansion?
Where is the Pandora Disney collection currently sold prior to this expansion?
The Pandora Disney collection is currently sold in Walt Disney World Resort and Disneyland Resort, as well as Pandora stores throughout the US, Canada, Mexico, Puerto Rico, Central America, and the Caribbean.
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