Pancake House heads for Dubai
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Philippines-based Max’s Group has signed a contract to launch Pancake House in Dubai.
The QSR and cafe operator will open at least eight Pancake House restaurants in the UAE in partnership with master franchisee Lulu Group.
Max’s Group is the Philippines’ largest operator of fast food and QSR restaurants, and this week’s deal is one of several to expand into the fast growing Middle East market. Max’s other brands include Max’s Restaurant, Yellow Cab, Krispy Kreme, Jamba Juice, Max’s Corner Bakery, Teriyaki Boy, Dencio’s, Meranti, Le Coeur De France, Maple, Kabisera, Singkit and Sizzlin’ Steak.
The first eight Pancake House stores will open progressively over the next five years.
“We are pleased with the opportunity to further broaden our reach in the UAE this time around for Pancake House. We are excited with our partnership with Lulu Group, an established retailer with a storied and rich history of success, to serve our products to the Emiratis,” said Max’s Group president and CEO Robert Trota.
Lulu Group will operate the Pancake House restaurants under its Tablez Food subsidiary, which already has a strong portfolio of restaurants, cafes and ice cream stores in the UAE and India.
“At Tablez we have always believed in bringing in unique brands from around the world in the evolving and highly competitive food and beverage sector in the gulf region,” said CEO Shafeena Yusuff Ali.
“I am excited that UAE and the gulf region is home to a large Filipino community and a brand like Pancake House will be a big hit and also gives us a chance to present this brand to other diverse nationalities residing here.”
Max’s Group has previously said it wants to open at least 200 stores outside the Philippines by 2020.
Questions & Answers
Q.Which company will be responsible for operating the new Pancake House restaurants in the UAE?
Which company will be responsible for operating the new Pancake House restaurants in the UAE?
Lulu Group, through its Tablez Food subsidiary, will operate the Pancake House restaurants. Tablez Food already manages a portfolio of restaurants, cafes, and ice cream stores across the UAE and India.
Q.How many Pancake House locations are planned for the UAE, and over what timeframe?
How many Pancake House locations are planned for the UAE, and over what timeframe?
At least eight Pancake House restaurants are planned to open progressively across the UAE. These new locations are scheduled to open over the next five years.
Q.What is Max's Group's broader international expansion target?
What is Max's Group's broader international expansion target?
Max's Group previously stated an ambition to open at least 200 stores outside of the Philippines by the year 2020. This deal is part of their strategy to expand into the Middle East market.
Q.Beyond Pancake House, what other restaurant brands does Max's Group operate?
Beyond Pancake House, what other restaurant brands does Max's Group operate?
Max's Group operates a variety of other brands including Max’s Restaurant, Yellow Cab, Krispy Kreme, and Jamba Juice. They also manage concepts like Teriyaki Boy, Dencio’s, and Sizzlin’ Steak, among others.
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