Panasonic, Lenovo’s retail bets in India
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Two brands trying to get a bigger foothold in India’s smartphone market recently announced plans to expand their retail presence, strongly leaning on exclusive stores and e-commerce.
The Japanese Panasonic and Chinese Lenovo are both in the process of bolstering their retail strategies. While the new stores would help their wide-ranging product portfolio, their smartphone fortunes would be paramount.
Lenovo India is planning to triple its retail footprint. Run by franchisees, Lenovo has 400 stores which are branded as Lenovo stores, besides 3,500 outlets where its products are available. In the next three years, Lenovo will add to its branded stores – Lenovo Exclusive Stores (LES) and Lenovo Exclusive Store Lite (a smaller version for lower tier towns). While 30 percent would be LES, the rest would be the LES Lite model.
Questions & Answers
Q.What is Lenovo's current retail presence in India?
What is Lenovo's current retail presence in India?
Lenovo currently operates 400 branded stores, which are run by franchisees. Also, its products are available in 3,500 other retail outlets across India.
Q.What types of new stores will Lenovo be adding to its retail network?
What types of new stores will Lenovo be adding to its retail network?
Lenovo plans to add Lenovo Exclusive Stores (LES) and a smaller version called Lenovo Exclusive Store Lite. The Lite versions are designed for lower tier towns.
Q.What proportion of Lenovo's new stores will be the smaller 'Lite' versions?
What proportion of Lenovo's new stores will be the smaller 'Lite' versions?
The smaller Lenovo Exclusive Store Lite model will account for 70% of the new stores. The remaining 30% will be the standard Lenovo Exclusive Stores.
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