Pampers launches ‘biggest innovation’ in diapers in five years

Procter & Gamble’s (P&G) diaper brand Pampers has revamped its Swaddlers product – and included an innovation it hails as its biggest innovation since 2018.

Swaddlers now feature a new blowout barrier that helps prevent leaks and blowouts.

“We created the new Blowout Barrier to give parents peace of mind and help do away with what was always considered a parenting rite of passage,” said Marty Vanderstelt, SVP at P&G’s North America Baby Care.

P&G claims that the product also has features that lock wetness away from the skin and keep the diaper in place even as the baby moves.

The product has been launched in the US ahead of a global rollout.