Owndays and Bluebell Group to open HK store in partnership

Japanese fast-fashion eyewear retailer Owndays is to launch in Hong Kong with local partner Bluebell.

The first two Owndays Hong Kong stores will open at the end of this month in East Point City in Tseung Kwan O, and Tuen Mun Town Plaza in the Northwest New Territories.

Hong Kong marks the 11th international market for the company. In Asia-Pacific it has already launched in Singapore, Taiwan, Thailand, Vietnam, the Philippines, Australia, Malaysia and Indonesia. It has more than 120 stores in Japan and sells more than 2 million pairs of glasses annually.

Owndays’ business model is based on fixed pricing, fast service, a fast-fashion approach to frame design and a complete process from design to after-sales service. In each market, customers are promised that all frames are sold between upper and lower price-points – including an eye test and lenses – and that the glasses will be ready within 20 minutes (with a limited number of exceptions).

The only part of the process Owndays does not control itself is the lenses, which are sourced from third-party suppliers. The retailer offers progressive, polarised, transitional, coloured and PC lenses.

More Owndays Hong Kong stores are planned.