Outback Steakhouse aims to double growth in Indonesia

Singapore’s Universal Success Enterprises, the franchise holder of Australian-themed Outback Steakhouse chain in Southeast Asia, aims to double its sales growth this year as new stores opens amid a recovery in customers’ purchasing power.

Outback Steakhouse opened its fourth restaurant in Indonesian last week inside the Lippo Mall Puri, a shopping centre in West Jakarta.

The new restaurant is expected to nearly double the Indonesian franchise’s annual sales growth to 40 percent this year, compared to average growth of 20 percent, USE chairman Prasoon Mukherjee told the Jakarta Globe on Monday.