Outback Steakhouse aims to double growth in Indonesia
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Singapore’s Universal Success Enterprises, the franchise holder of Australian-themed Outback Steakhouse chain in Southeast Asia, aims to double its sales growth this year as new stores opens amid a recovery in customers’ purchasing power.
Outback Steakhouse opened its fourth restaurant in Indonesian last week inside the Lippo Mall Puri, a shopping centre in West Jakarta.
The new restaurant is expected to nearly double the Indonesian franchise’s annual sales growth to 40 percent this year, compared to average growth of 20 percent, USE chairman Prasoon Mukherjee told the Jakarta Globe on Monday.
Questions & Answers
Q.Which company holds the franchise for Outback Steakhouse in Southeast Asia?
Which company holds the franchise for Outback Steakhouse in Southeast Asia?
Universal Success Enterprises, based in Singapore, holds the franchise rights for the Outback Steakhouse chain across Southeast Asia. This company is responsible for the brand's operations and expansion in the region.
Q.What is the expected sales growth for Outback Steakhouse in Indonesia this year?
What is the expected sales growth for Outback Steakhouse in Indonesia this year?
The Indonesian franchise is projected to achieve 40 percent sales growth this year, a significant increase from its previous average. This target is linked to the opening of new stores and an improvement in consumer spending power.
Q.How many Outback Steakhouse restaurants are now open in Indonesia?
How many Outback Steakhouse restaurants are now open in Indonesia?
Outback Steakhouse now has four restaurants operating in Indonesia. Its latest outlet recently opened in West Jakarta, located within the Lippo Mall Puri shopping centre.
Q.Who is the chairman of Universal Success Enterprises?
Who is the chairman of Universal Success Enterprises?
Prasoon Mukherjee is the chairman of Universal Success Enterprises, the Singaporean company that holds the franchise for Outback Steakhouse in Southeast Asia. He shared insights into the brand's growth plans.
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