Osaka foothold for Asics Tiger Japan
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With marble shoe walls and shining white centre tables, Asics Tiger Japan has opened a store in the Shinsaibashi shopping district of Osaka.
Street elements of the store design include mortar walls and guard rails, with a yellow accent line on the ceiling. A 6m-wide window lets passersby view the store interior in its entirety.
Asics Tiger has also redesigned its logo, which features in the furniture and facade of the store. Designed by graphic designer Alan Peckolick, the logo adds the word “tiger” in Asics’ iconic typography.
The store is on the first floor of Shinsaibashi Opa Kirei Kan.
Questions & Answers
Q.What is distinctive about the design of the new Asics Tiger store?
What is distinctive about the design of the new Asics Tiger store?
The store features marble shoe walls, white centre tables, mortar walls, and guard rails, incorporating both luxurious and street design elements. A yellow accent line on the ceiling and a 6m-wide window also define its appearance.
Q.Has Asics Tiger made any changes to its brand identity for this new store opening?
Has Asics Tiger made any changes to its brand identity for this new store opening?
Yes, Asics Tiger has redesigned its logo. The updated logo, designed by Alan Peckolick, now includes the word 'tiger' within Asics' iconic typography, and it is prominently featured throughout the store.
Q.Where exactly is the new Asics Tiger store located in Osaka?
Where exactly is the new Asics Tiger store located in Osaka?
The new Asics Tiger store is situated in the Shinsaibashi shopping district of Osaka. Specifically, it is located on the first floor of the Shinsaibashi Opa Kirei Kan building.
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