O’Ringo shoe shop steps into Hong Kong

Taiwanese handmade leather shoe brand O’Ringo has opened its first store outside Taiwan – in Hong Kong.

It is just the fourth store operated by the nine year old brand, which has three in Taiwan.

O’Ringo sells handmade leather shoes for men. It started online before opening its first physical stores

Committed to keeping Taiwanese traditional art of shoemaking alive, the company ensures that all its shoes are handmade by Taiwanese shoemaking masters as part of the bid to promote their skills.

The company sources everything from Taiwan, including its leather and other shoe materials.

Founder Tseng Hsin-Ju said he hoped the Hong Kong shop can showcase the international status of Taiwanese shoemaking craftsmanship.

“Hong Kong is one of the most international cities in Asia. It is also the perfect springboard from which to get access into the mainland market. With this unique role as a dual platform, the city offers a foothold for our company to test our brand acceptance and expand our business in both the international and mainland markets.

“Taiwanese culture and products, from TV drama to movies, food and beverages, are very popular among Hong Kong people,” he added.

“We hope to make use of Hong Kong’s international status to promote our handmade shoemaking craftsmanship.”

Associate director-general of investment promotion, Dr Jimmy Chiang, said Hong Kong is a place where East meets West.

“Together with its international business environment and huge number of international and mainland visitors, it is the ideal place for overseas companies to go global and enter into the mainland markets. We wish O’Ringo every success in Hong Kong and that it will expand its global and Mainland business from our city.”