OPSM goes luxe and large in Sydney
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OPSM has opened its biggest flagship in Australia, following the renovation of its George Street store in Sydney.
The store, which doubled in size to 200sqm, now houses the widest selection of glasses and sunglasses in the retailer’s network, including a large range of luxury frames from brands such as Oliver Peoples, Tiffany & Co, Prada, Chanel and Giorgio Armani.
The range also includes a significant selection of ‘alternative fit’ frames designed to fit customers with a narrow nose bridge, so all face shapes are catered for.
“Staff are trained to assist customers with all face shapes and styling concerns while also speaking multiple languages,” said Alfonso Cerullo, general manager at OPSM’s parent company Luxottica.
The store also features the latest in optometry technology, including a retina scan machine, which provides a 200-degree view of the eye.
Cerullo said the retailer is committed to providing an in-store experience that is “second to none”.
Questions & Answers
Q.What is the key feature of the renovated OPSM store on George Street?
What is the key feature of the renovated OPSM store on George Street?
The store has doubled in size to 200sqm, making it OPSM's biggest flagship in Australia. It now offers the widest selection of glasses and sunglasses in their network, including many luxury brands and alternative fit frames.
Q.Which luxury brands are now available at the Sydney flagship store?
Which luxury brands are now available at the Sydney flagship store?
The renovated store features a large range of luxury frames. Customers can find brands such as Oliver Peoples, Tiffany & Co, Prada, Chanel, and Giorgio Armani among the expanded selection available there.
Q.What new technology has been introduced to the George Street store?
What new technology has been introduced to the George Street store?
The store now includes the latest optometry technology. This features a retina scan machine, which is capable of providing a 200-degree view of a customer's eye, enhancing the in-store experience.
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