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Oppo eyes phone sales of 100m

By Maria SantosChina
1 min read
oppo china
oppo china
In this article (4)

OPPO, the No. 1 smartphone vendor in China in 2016, plans to sell 100 million phones globally as it taps its models’ strong photography features and the company’s offline retail channels.

Oppo partners Sony and Qualcomm to develop customized processors and photography technologies used in its new flagship model R11, the successor to the Oppo R9s — the world’s best selling Android smartphone in the first quarter of 2017.

The R11 has dual camera including a 20-megapixel front camera for selfie fans, a Sony sensor specially designed for Oppo, and Qualcomm’s Snapdragon processor with photography optimization bokeh.

In 2016, Oppo ranked No. 1 in China’s smartphone market with 18.1 percent, according to US-based IDC.

Questions & Answers

Q.

What was Oppo's market position in China in 2016?

A.

Oppo was the No. 1 smartphone vendor in China in 2016. The company held an 18.1 percent share of the market, according to IDC.

Q.

Which partners does Oppo collaborate with for its technology?

A.

Oppo partners with Sony and Qualcomm to develop customized processors and photography technologies. These are used in its new flagship model, the R11.

Q.

What features does the new R11 model offer for photography?

A.

The R11 features a dual camera setup, including a 20-megapixel front camera, which is ideal for selfie enthusiasts. It also incorporates a Sony sensor specifically designed for Oppo and Qualcomm's Snapdragon processor with photography optimisation bokeh.

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