Oporto to sets footprint in Singapore
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Chicken franchise Oporto has partnered with Aura Group to fuel its Asian expansion plans.
After signalling the company’s intention to move into Singapore late last year, Oporto CEO Craig Tozer said he’s confident the brand is well-positioned for international growth beyond New Zealand, backed by record sales growth and continued domestic expansion.
“Taking our brand internationally has always been a key focus,” he said.
“Having found the right master franchise and supply partners, we are excited to announce that Oporto will be expanding into Asia, with the first restaurant to open in Singapore mid-April 2018.”
Oporto wants to have 10 restaurants open across Singapore over the next five years, with plans to open three stores this year.
The inaugural restaurant is located at shopping and dining precinct Holland Village in central Singapore.
Later in 2018, Oporto also plans to expand its beverage category to introduce alcohol, in auditioning to relaunching its loyalty app and in-store experience program.
Questions & Answers
Q.What are Oporto's immediate expansion plans for Singapore?
What are Oporto's immediate expansion plans for Singapore?
Oporto plans to open its first restaurant in Singapore in mid-April 2018. The company intends to open three stores in the country by the end of 2018, located initially at Holland Village.
Q.Which company is Oporto partnering with for its Asian expansion?
Which company is Oporto partnering with for its Asian expansion?
Oporto has partnered with Aura Group to facilitate its expansion into Asia. This partnership is described as finding the right master franchise and supply partners for their international growth ambitions.
Q.What additional plans does Oporto have for 2018 beyond new store openings?
What additional plans does Oporto have for 2018 beyond new store openings?
Later in 2018, Oporto also plans to introduce alcohol to its beverage category. Also, the company intends to relaunch its loyalty app and improve its in-store experience program.
Q.What is Oporto's long-term goal for the number of restaurants in Singapore?
What is Oporto's long-term goal for the number of restaurants in Singapore?
Over the next five years, Oporto aims to open 10 restaurants across Singapore. This target is part of their broader Asian expansion strategy, backed by record sales growth elsewhere.
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