Online supermarket concept Supie to launch in Auckland

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Online supermarket Supie is set to open its virtual doors in Auckland next month, aiming to change the way Kiwis shop for groceries.
The membership-based supermarket will house more than 2500 products sourced from local growers and food producers. Supie also offers sustainable delivery where all packaging is recyclable or reusable. The brand implements zero-waste ordering methods which ensure its customers receive the freshest produce.
“The majority of the time, when you order your product is still in the ground,” the company says on its website.
Founded by Sarah Balle, Supie is expected to compete directly with traditional supermarkets, providing a smart and more accessible solution for Kiwis during the post-Covid era.
“We’re a small team of passionate Kiwis with big ambitions to make a true impact,” said Saral Balle. “We believe food is the most powerful force for change.”
Questions & Answers
Q.What kind of products will Supie offer to its customers?
What kind of products will Supie offer to its customers?
Supie will offer over 2500 products, which will be sourced from local growers and various food producers. This range aims to provide a comprehensive grocery solution for its members.
Q.How does Supie plan to ensure the produce it delivers is fresh?
How does Supie plan to ensure the produce it delivers is fresh?
Supie uses zero-waste ordering methods to guarantee the freshness of its produce. This approach means that, most of the time, the ordered products are still in the ground when the order is placed.
Q.What is unique about Supie's delivery service?
What is unique about Supie's delivery service?
Supie offers sustainable delivery, ensuring that all its packaging is either recyclable or reusable. This aligns with the company's broader focus on environmentally friendly practices.
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