Online fashion-tech startup Salt Attire launches its offline retail experience

Online fashion tech startup for women’s workwear Salt Attire has launched its first offline experience store in Gurgaon.

Located at Galleria Market in Gurgaon, the store will feature premium collections of workwear apparel, jewellery and accessories.

Apart from ready-to-pick garments, Salt Attire offers bespoke clothing, tailored to customer measurements, based on an on-demand manufacturing model at no additional cost. The store helps customers tailor the items to their body measurements and get hands-on help and guidance to attain the perfect fit.

After realising the gap in India when it comes to high-quality formals, business casuals and workwear for women, and understanding that the demand for such clothing is only going to increase as more women are entering the workforce, founder Dipti Tolani conceptualised a one-stop store for 9 am–9 pm clothing needs, where any piece of clothing that selected could be worn both to work and after.

“The store has been a need at multiple levels,” said Tolani. “Firstly, we had a lot of requests to come and visit us in person and inquiries for a store visit. Until now, we had been hosting some of our existing customers in our office itself. Customers now have a lot more freedom to customise as per their preferences in-store; styles, fabric, etc,” she said.

“Also, given our price points, which are relatively in the premium range compared to the other fast fashion e-commerce websites, the offline, in-store experience is a better offering for customers who want to touch-feel the fabric and try on the garments first.”

The growth trajectory of the company is not limited to apparel but also involves finely crafted minimalistic jewelry suited to the working professional. By next month, the brand will also launch a formal handbags category.

Planning to launch multiple offline stores in major cities by next year, the firm aims to offer other verticals as well to capture a larger section of urban consumers.