OnePlus launches Experience Store in India
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Chinese smartphone brand OnePlus has launched an experience store in Coimbatore, India.
It is one the firm’s planned network of 100 experience stores that are expected to be opened in 50 cities within the territory by next year, with a particular focus on tier two cities. OnePlus has around 25 experience stores established so far, as well as around 70 service centres. The new outlet also features its own service centre.
Additionally, OnePlus has more than 2000 service centres in large-format retail stores throughout India.
OnePlus India’s regional head of marketing Darshana Bala said the new store launch is in line with the company’s plan to augment its offline impression all over India, according to a SiliconIndia report.
OnePlus has been eyeing the Indian market since its launch in 2014. It has a close to 40 per cent market share in the premium sector.
Questions & Answers
Q.What is the primary reason behind OnePlus opening new experience stores in India?
What is the primary reason behind OnePlus opening new experience stores in India?
The company aims to increase its physical presence across India. This new store launch supports OnePlus's strategy to enhance its offline impression throughout the country, according to its regional head of marketing.
Q.How many experience stores does OnePlus intend to open in India in the near future?
How many experience stores does OnePlus intend to open in India in the near future?
OnePlus plans to open a network of 100 experience stores. These are expected to be established in 50 cities across India by next year, with a particular focus on tier two cities.
Q.What is OnePlus's current market position within the Indian premium smartphone sector?
What is OnePlus's current market position within the Indian premium smartphone sector?
OnePlus holds a significant share in India's premium smartphone market. The company currently commands close to 40 per cent of this sector, indicating strong performance since its 2014 launch.
Q.Does the new Coimbatore store offer repair services to customers?
Does the new Coimbatore store offer repair services to customers?
Yes, the new outlet in Coimbatore includes its own dedicated service centre. This facility allows customers to access repair and support services directly at the store.
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