OnePlus launches Experience Store in India

Dec 4, 2019Updated Jun 4, 20251 min read

Chinese smartphone brand OnePlus has launched an experience store in Coimbatore, India.

It is one the firm’s planned network of 100 experience stores that are expected to be opened in 50 cities within the territory by next year, with a particular focus on tier two cities. OnePlus has around 25 experience stores established so far, as well as around 70 service centres. The new outlet also features its own service centre.

Additionally, OnePlus has more than 2000 service centres in large-format retail stores throughout India.

OnePlus India’s regional head of marketing Darshana Bala said the new store launch is in line with the company’s plan to augment its offline impression all over India, according to a SiliconIndia report.

OnePlus has been eyeing the Indian market since its launch in 2014. It has a close to 40 per cent market share in the premium sector.

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Mei Ling Tan

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Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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