OMG Group Boosts Blue Dinosaur Reach with Major Metro Petroleum Distribution Deal

OMG Group, a producer of alternative milks and snack foods, has recently solidified a partnership for distribution with Metro Petroleum, a leading independent service station network in the country.

Expansion of Product Offerings

Starting this month, Metro Petroleum will begin offering three varieties of Blue Dinosaur protein bars at 300 of their locations, with a focus on outlets in New South Wales.

Alex Aleksic, CEO of OMG Group, views this deal as a significant boost to the group’s aim of expanding its distribution network, as well as a means of increasing sales across their multi-brand collection.

According to Aleksic, “Metro Petroleum is an incredibly successful franchise and an ideal distribution partner for our Blue Dinosaur product range.” He further added that this partnership is the result of extensive teamwork with the Metro Petroleum staff, specifically mentioning group buying manager, Andrew Sylvester. Aleksic also expressed optimism about building a prosperous collaboration in the forthcoming years.

Retail Expansion Progress

In the past few months, OMG has been actively extending its retail footprint. The inclusion of Blue Dinosaur bars in 750 7-Eleven stores across the country, along with the expansion of Oat Milk Goodness Proatein RTD products into an additional 943 Woolworths supermarkets, are a testament to this progress. Additionally, OMG has secured its inaugural purchase order as the sole Australian distributor of the Sandai Group’s Japanese matcha.