Omega China makes E-commerce debut
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Swiss timepiece maker Omega has launched its first e-commerce initiative in China.
Omega China has opened a new pop-up store in the Tmall Luxury Pavilion, an online platform for premium brands under Alibaba Group.
Pre-sales for Omega’s new Seamaster Aqua Terra Beijing 2022 limited-edition wristwatch will be exclusively available on the pop-up site between June 15 and August 7. The watch will be available in physical stores later on. Just 2,022 watches have been made to mark Beijing’s upcoming Winter Olympics.
The Pavilion has recently overhauled its site with more personalised offers and recommendations, introducing a brand-generated content feed and online magazine.
“We want to step up our offerings in terms of creative experiences, trending product feeds and style tips from fashion editors to help young users find items and brands they love,” said Tmall Luxury Pavilion head Lili Chen. “The Pavilion revamp enhances the discovery journey and shopping experience for our customers, while helping luxury brands better express their brand vision, aesthetics and new creations.”
Omega joins 133 brands on Tmall’s Luxury Pavilion, including rival brands Tag Heuer and Zenith, along with Versace, Stella McCartney, Moschino, and others.
Questions & Answers
Q.What is the purpose of Omega's new online presence in China?
What is the purpose of Omega's new online presence in China?
Omega China has launched its first e-commerce initiative by opening a pop-up store on the Tmall Luxury Pavilion. This aims to reach customers online and offer exclusive pre-sales for a limited-edition watch.
Q.Which watch model is being sold exclusively through the new pop-up store initially?
Which watch model is being sold exclusively through the new pop-up store initially?
The new Seamaster Aqua Terra Beijing 2022 limited-edition wristwatch is exclusively available for pre-sale on the pop-up site. Only 2,022 units of this watch have been made to commemorate the upcoming Winter Olympics.
Q.When can customers purchase the new limited-edition watch in physical shops?
When can customers purchase the new limited-edition watch in physical shops?
The Seamaster Aqua Terra Beijing 2022 limited-edition wristwatch will be available in physical stores after its exclusive online pre-sale period concludes. The online pre-sale runs from June 15 to August 7.
Q.What improvements have been made to the Tmall Luxury Pavilion recently?
What improvements have been made to the Tmall Luxury Pavilion recently?
The Pavilion has been overhauled with more personalised offers and recommendations for users. It has also introduced a brand-generated content feed and an online magazine to enhance the shopping and discovery experience.
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