Olivia Wilde is the face of H&M’s Conscious Exclusive campaign
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Known for her commitment to sustainability and her engagement for environmental causes, actress Olivia Wilde, will be the face of H&M’s Conscious Exclusive campaign, set to be unveiled in around 200 H&M stores worldwide and online on 16 April.
“Sustainability is one of my biggest passions. I’m proud to be the face of H&M Conscious Exclusive, a collection which shows the stylishness of sustainability,” she said in a statement posted in the H&M website.
H&M said this year’s Conscious Exclusive collection draws inspiration from African, Asian and Indian cultures in both cut and detail. Dresses are a focus, along with hand-drawn prints created especially for the collection.
“The pieces are full of character with the most beautiful prints, all made from more sustainable materials,” said Ann-Sofie Johansson, H&M’s head of design for new development.
Questions & Answers
Q.When and where will the H&M Conscious Exclusive collection be available?
When and where will the H&M Conscious Exclusive collection be available?
The collection will be unveiled in around 200 H&M stores worldwide and online on 16 April. It will be available for purchase at that time.
Q.What is the primary inspiration behind this year's Conscious Exclusive collection?
What is the primary inspiration behind this year's Conscious Exclusive collection?
This year's collection draws inspiration from African, Asian and Indian cultures, influencing both the cut and the detail of the garments.
Q.What types of items are a particular focus in the new collection?
What types of items are a particular focus in the new collection?
Dresses are a specific focus within the collection. It also features hand-drawn prints created exclusively for these pieces.
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