Olivia Burton launches first stand-alone retail presence in Hong Kong
In this article (4)
British watch brand Olivia Burton has launched its first stand-alone retail presence in Hong Kong.
The move comes as a partnership with the company’s Hong Kong distributor – Working Unit – and has seen three Olivia Burton-dedicated ‘watch corners’ open across the city in Kapok retail stores.
The company said it launched the stores in December 2015 in an effort to capitalise on the Christmas shopping period.
Located in prime locations that offer “high traffic and consumption”, the Olivia Burton watch corners are based in the LCX store in Tsim Sha Tsui, the apm mall in Kwun Tong and the New Town Plaza in Shatin.
Jemma Fennings, brand founder and managing director of the brand, said the launch of the retail corners mark a “huge milestone” for the brand and its international presence.
She said: “The label has proved extremely popular with the Asian market since we started trading internationally and to be able to offer a dedicated retail space that is designed and merchandised by our in-house team is really exciting.
“We’re looking forward to increasing our brand awareness and product offering within the Asian market and hope to add additional retail spaces to the current portfolio in the coming year.”
The stand-alone corners will stock a wide range of Olivia Burton styles and new collections will be added every two months.
Questions & Answers
Q.Which company is Olivia Burton partnering with for its retail presence in Hong Kong?
Which company is Olivia Burton partnering with for its retail presence in Hong Kong?
The brand is partnering with its Hong Kong distributor, Working Unit. This collaboration has led to the opening of three Olivia Burton-dedicated 'watch corners' within Kapok retail stores across the city.
Q.When did Olivia Burton open its first stand-alone retail spaces in Hong Kong?
When did Olivia Burton open its first stand-alone retail spaces in Hong Kong?
Olivia Burton launched these retail spaces in December 2015. The company stated this timing was an effort to capitalise on the busy Christmas shopping period in Hong Kong.
Q.What is the brand's future plan for its retail presence in the Asian market?
What is the brand's future plan for its retail presence in the Asian market?
The brand aims to increase awareness and product offering in the Asian market. They also hope to add more retail spaces to their current portfolio within the coming year.
Reader pulse
Is Olivia Burton's Hong Kong strategy effective?
23,390 votes so far