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Olive oil maker Cobram Estate introduces subscription model

By Sarah Chen
2 min read
large Cobram Estate Olive Oil 07
large Cobram Estate Olive Oil 07
In this article (5)

The olive harvesters at Cobram Estate are working around the clock at Boort and Boundary Bend to bring in this year’s crop. Each day half a billion olives are picked.

For the past 15 years a machine called Colossus has been getting the job done, but a new harvester called Optimus has joined the team, and it is tipped to be faster and more efficient.

Both machines operate in a similar way, straddling the olive tree, before the fingers on their rotating picking heads comb the olives off the branches.

Cobram Estate’s joint chief executive Leandro Ravetti says Optimus has six picking heads compared to Colossus’s two.

“That gives you more flexibility but at the same time, more intensity in the action, allowing you to go faster,” he said.

There are two Optimus harvesters at Boort this season, but Mr Ravetti thinks that number will increase in the coming years, as 40 percent of the company’s trees is still to reach maturity.

“We need new harvesters to cope with them, but also our Colossus is an ageing group of machines and we’re looking at phasing them out and as they need replacement,” Mr Ravetti said.

“Rather than buying a new Colossus, we’ll probably be looking at buying more new Optimus and gradually making the overall process a lot more efficient.”

Mr Ravetti says introducing the Optimus harvester, designed in Argentina, should mean that the company’s need for seasonal workers will remain stable, even as more trees reach maturity.

Roughly half of Cobram Estate’s olives are grown at Boundary Bend and Mr Ravetti says the new machines will eventually make their way to the groves further north.

“Boort has the largest amount of younger trees, so naturally, the growth of harvest was going to happen here,” he said.

“So hopefully by the time that all the machines at Boort are Optimus, the machine is going to be really well designed and very reliable.

“That will be the time to start replacing the machines at Boundary Bend.”

Questions & Answers

Q.

How do the new Optimus harvesters improve the olive picking process compared to the older Colossus machines?

A.

The Optimus harvesters have six picking heads, while the Colossus machines only have two. This allows for greater flexibility and intensity in action, enabling faster operation.

Q.

Will the introduction of Optimus harvesters lead to a reduction in the need for seasonal workers?

A.

The company expects the need for seasonal workers to remain stable, even as more trees mature, due to the introduction of the Optimus harvester.

Q.

Where are the new Optimus harvesters currently being used, and where will they be deployed next?

A.

Two Optimus harvesters are currently at Boort this season. They will eventually be phased into the groves at Boundary Bend after Boort's machines are fully converted.

Q.

Why is the company prioritising the replacement of older harvesters at Boort before Boundary Bend?

A.

Boort has the largest number of younger trees, meaning harvest growth is concentrated there. Once the Optimus machines at Boort are proven reliable, they will replace machines at Boundary Bend.

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