Old Navy Opening Doors At First Store in Malaysia

Global apparel brand Old Navy announced today that it is opening its first store in Malaysia at 1 Utama Shopping Center, the fifth largest mall in the world, which is located in the heart of MSC Malaysia Cybercentre Township Bandar Utama. Old Navy makes current American fashion essentials accessible for every family, with a focus on fashion, family, fun and value. The brand launched in 1994 and quickly became one of the top apparel brands in the United States, making history in 1997 as the first retailer to reach $1 billion in annual sales in less than four years. Old Navy is part of the Gap Inc. portfolio of brands, which also includes Gap, Banana Republic, Athleta and Intermix.

The brand’s entry into Malaysia marks another milestone in Old Navy’s continued global growth strategy. The first store will feature the same great product that the brand has become known for in the United States and will offer apparel and accessories collections for men, women, kids and babies. It will also provide a fun and energizing shopping experience for customers, featuring a spacious 800 square meter layout and Old Navy’s newest store design.

The store will open its doors on September 30 at 5:00 pm and will be open until 10:30 pm. To celebrate the opening, customers can enjoy fun activities, meet special guests, and receive RM60 back when they spend RM200 and above. Additionally, the first customers in line will receive a free limited edition Old Navy Malaysia tote bag with any purchase, and the first 100 customers will be eligible to win a RM1000 shopping spree.

This is the seventh franchise market expansion for Old Navy. In March 2014, the brand opened its first franchise-operated stores in the Philippines and has since opened stores in Qatar, Kuwait, Saudi Arabia, the UAE, and most recently, Indonesia. The brand’s move into Southeast Asia builds on the success that Gap and Banana Republic have experienced since entering the market in 2007.

Franchise partner RSH Limited has a 39-year history of delivering seamless brand experiences to customers in Southeast Asia, the Middle East and South Pacific. Today, RSH Limited’s portfolio includes more than 70 international brands with over 700 stores and shops-in-shop in 11 countries.