Old Chang Kee Is Now Open in London’s Covent Garden
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Singaporean food brand Old Chang Kee has opened its first British outpost – in London’s Covent Garden.
Old Chang Kee has more than 100 outlets across Singapore, Malaysia, Indonesia and Australia. It made its first curry puff in 1956 and now sells more than 1.5 million of them a month worldwide. When Old Chang Kee ran a pop-up in Kentish Town in northwest London last year, its curry puffs sold out in four hours.
The brand’s entrance to Britain is a JV between the chain and Sandra Leong, a Singaporean who has been living in London for seven years.
Menu highlights include the signature curry puff, curry potato puff, and creamy chicken and mushroom puff. Seasonal favourites include the Singapore chilli-crab puff and black-pepper tuna puff. There is also Singapore chicken curry, a mixed-vegetable curry and nasi lemak as well as laksa.
“The curry puff is Singapore’s version of the Cornish pasty,” says Leong, who is director of Old Chang Kee UK.
In conjunction with the official opening of Old Chang Kee in London, the brand has launched a six-day Curry’O promotion in Singapore from today.
Questions & Answers
Q.How many curry puffs does Old Chang Kee typically sell each month across its global operations?
How many curry puffs does Old Chang Kee typically sell each month across its global operations?
Old Chang Kee sells over 1.5 million curry puffs monthly worldwide. This figure covers sales across its more than 100 outlets in Singapore, Malaysia, Indonesia, and Australia, as well as its new London site.
Q.What is the ownership structure of Old Chang Kee's new British operation?
What is the ownership structure of Old Chang Kee's new British operation?
The new British outpost is a joint venture. It involves the Old Chang Kee chain itself and Sandra Leong, a Singaporean who has resided in London for seven years and is now the director of Old Chang Kee UK.
Q.What is Old Chang Kee doing in Singapore to mark the opening of its London branch?
What is Old Chang Kee doing in Singapore to mark the opening of its London branch?
In conjunction with the London opening, Old Chang Kee has launched a six-day Curry’O promotion in Singapore. This special promotion started on the same day as the official opening of the Covent Garden restaurant.
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