Ogilvy picks up creative work for Pizza Hut Hong Kong as brand targets millennials

Ogilvy will be tasked with raising the profile of Pizza Hut among millennials after being appointed creative agency of record for the brand in Hong Kong.

The agency was selected following a competitive pitch. Havas was the incumbent.

Ogilvy & Mather also won the creative work for Pizza Hut in Singapore at the start of the year, releasing its first work in May. The agency also works with Pizza Hut parent Yum! across several markets in Asia.

Ogilvy will deliver Pizza Hut’s integrated marketing strategy including creative, brand building and campaign execution with the agency tasked with raising the profile of the brand among millennials while “maintaining its strong heritage in the family segment”.

In a statement, Pizza Hut Hong Kong marketing director Wendy Leung said: “Our decision to partner with Ogilvy was based on their proven track record of delivering innovative work that resonates with the local market.

“As we look to elevate the Pizza Hut brand amongst millennials in Hong Kong, it was critical that we chose an agency whose work is grounded in strong, local consumer insights”.

Ogilvy Hong Kong executive creative John Koay added: “Everyone in Hong Kong grew up with Pizza Hut. We are thrilled Ogilvy can partner with this iconic brand to create effective and famous work that will drive their business forward and connect with Hong Kong people”.