Off-White and Jimmy Choo together for Galeries Lafayette
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Announced in September 2017 during the spring/summer 2018 shows, the much anticipated “Off White c/o Jimmy Choo” collaboration will be launched globally on 21 February 2018 both online and in store.
To mark the occasion, the two brands will open a pop-up store in Galeries Lafayette on Boulevard Haussmann in order to showcase the original collection’s different looks. The space will remain open until 4 March 2018.
The collection is Jimmy Choo’s first partnership with a ready-to-wear designer for a line of commercial footwear.
The brand has teamed up with Off-White, headed by fashion prodigy Virgil Abloh, which has previously worked on collaborations with sportswear-inspired brands such as Nike.
The pieces in the collaboration were inspired by Diana, Princess of Wales, channeling iconic 90’s design while also incorporating details reflecting current trends in order to appeal to the needs and tastes of modern princesses.
In this spirit, the collection features conceptual shapes, tulle, floral embellishments and gemstones.
Speaking of the collaboration, Sandra Choi, Jimmy Choo creative director, explained, “To collaborate with a brand like Off-White allows Jimmy Choo to explore a new avenue and take part in a different conversation.
I love to mix it up by getting together with a different creative mind, identifying our synergies and combining our DNA to create a beautiful and surprising collection with unexpected links to the roots of our brand.”
Questions & Answers
Q.When will the Off-White and Jimmy Choo collaboration collection be released?
When will the Off-White and Jimmy Choo collaboration collection be released?
The "Off White c/o Jimmy Choo" collaboration collection will be launched globally on 21 February 2018. It will be available both online and in store from this date.
Q.Where will the pop-up store for this collaboration be located and when will it close?
Where will the pop-up store for this collaboration be located and when will it close?
The pop-up store will be located in Galeries Lafayette on Boulevard Haussmann. It will remain open until 4 March 2018 to show the collection.
Q.What is unique about this collaboration for Jimmy Choo?
What is unique about this collaboration for Jimmy Choo?
This is Jimmy Choo’s first partnership with a ready-to-wear designer for a line of commercial footwear. Previously, Off-White has collaborated with sportswear-inspired brands.
Q.What was the inspiration behind the design of the collection pieces?
What was the inspiration behind the design of the collection pieces?
The pieces in the collection were inspired by Diana, Princess of Wales, channelling iconic 90s design. They also incorporate details reflecting current trends to appeal to modern tastes.
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