NZ haircare company Monday expands US presence with second brand
In this article (5)
New Zealand haircare brand Monday Haircare is expanding its footprint in the US with a second brand Osana Naturals.
Osana Naturals offers skin and hair care formulas with six functional fragrances. Its formulas promote skin and hair health through moisturizing chemicals and replenishing botanical extracts.
Jaimee Lupton, a beauty entrepreneur from Auckland, New Zealand, started her first brand, Monday Haircare, in February 2020, to make high-quality hair care more affordable. Monday is now stocked with more than 100 retailers in 50,000 doors across 33 countries and is ranked as the number one haircare brand on TikTok.
“I’m a firm believer that everyone should be able to enjoy luxurious beauty products, and an accessible price point or shopping experience shouldn’t equal sacrificing modern values or efficacy,” said Lupton.
“There is a gap in the mass market when it comes to modern, beautiful and effective personal care, and we’re excited to give shoppers the kind of products they crave finally – and deserve – with Osana Naturals.”
Cruelty Free International’s Leaping Bunny certification recognises Osana Naturals as a cruelty-free beauty brand that meets the criteria for product development, supply chain, and distribution.
Osana Naturals products are free from common ingredients including sulphates, phthalates, parabens, BHA, BHT, mineral oils, and aluminium. They are also dermatologically tested, pH-balanced, and suited to all skin and hair types.
Questions & Answers
Q.What is the primary goal of the Monday Haircare brand, established by Jaimee Lupton?
What is the primary goal of the Monday Haircare brand, established by Jaimee Lupton?
Jaimee Lupton started Monday Haircare to make high-quality hair care products more affordable for consumers. Her belief is that luxurious beauty products should be accessible without sacrificing modern values or efficacy due to price.
Q.How widely available is Monday Haircare internationally?
How widely available is Monday Haircare internationally?
Monday Haircare is currently stocked in over 100 retailers across 33 countries. Its products are available in 50,000 retail locations, indicating a substantial global presence for the brand.
Q.What specific benefits do Osana Naturals' formulas offer for skin and hair?
What specific benefits do Osana Naturals' formulas offer for skin and hair?
Osana Naturals' formulas promote skin and hair health through moisturizing chemicals and replenishing botanical extracts. They are also dermatologically tested, pH-balanced, and suitable for all skin and hair types.
Q.Which ingredients are excluded from Osana Naturals products?
Which ingredients are excluded from Osana Naturals products?
Osana Naturals products are formulated without common ingredients such as sulphates, phthalates, parabens, BHA, BHT, mineral oils, and aluminium. This aligns with their focus on specific health and environmental criteria.
Reader pulse
Is this expansion a smart move?
16,943 votes so far