Nutella unveils limited-edition collection inspired by Australian locations
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Breakfast spread brand Nutella has rolled out a new limited-edition collection featuring recipes from some of Australia’s “most loved” locations.
The new ‘Nutella Loves Aussie Recipe’ collection features ingredients and flavours from eight landscapes in Australia such as NSW’s Bondi Beach, NT’s Outbacks, Pink Lake in Western Australia and Cardle Mountain in Tasmania.
Azzurra Puricelli, marketing manager for Nutella, said the new collection celebrates the uniqueness of the country.
“We’ve rediscovered what home really means in the last few years. We hope Australians can enjoy collecting these jars just as much as they enjoy a delicious breakfast with Nutella in the mornings”.
The company has also produced a custom Lithgow label honouring the Nutella factory in Lithgow, NSW, where 8.8 million kgs of hazelnut spread are made each year.
Recipes can be accessed by scanning a QR code on the jars.
Questions & Answers
Q.How many distinct Australian locations are represented in this new Nutella collection?
How many distinct Australian locations are represented in this new Nutella collection?
The 'Nutella Loves Aussie Recipe' collection features ingredients and flavours inspired by eight landscapes across Australia. These include locations such as Bondi Beach, the NT Outbacks, Pink Lake, and Cardle Mountain.
Q.How can consumers access the recipes associated with the limited-edition Nutella jars?
How can consumers access the recipes associated with the limited-edition Nutella jars?
Consumers can access the recipes for the Nutella collection by scanning a QR code which is conveniently located on each of the limited-edition jars. This digital method provides easy access to the themed culinary ideas.
Q.What is the annual production volume of hazelnut spread at the Nutella factory in Lithgow?
What is the annual production volume of hazelnut spread at the Nutella factory in Lithgow?
The Nutella factory located in Lithgow, NSW, produces a significant amount of hazelnut spread annually. It manufactures 8.8 million kilograms of the product each year for distribution.
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