Nutella unveils limited-edition collection inspired by Australian locations

Breakfast spread brand Nutella has rolled out a new limited-edition collection featuring recipes from some of Australia’s “most loved” locations.

The new ‘Nutella Loves Aussie Recipe’ collection features ingredients and flavours from eight landscapes in Australia such as NSW’s Bondi Beach, NT’s Outbacks, Pink Lake in Western Australia and Cardle Mountain in Tasmania.

Azzurra Puricelli, marketing manager for Nutella, said the new collection celebrates the uniqueness of the country.

“We’ve rediscovered what home really means in the last few years. We hope Australians can enjoy collecting these jars just as much as they enjoy a delicious breakfast with Nutella in the mornings”.

The company has also produced a custom Lithgow label honouring the Nutella factory in Lithgow, NSW, where 8.8 million kgs of hazelnut spread are made each year.

Recipes can be accessed by scanning a QR code on the jars.