Noon.com comes to Asia
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Middle Eastern e-commerce firm Noon.com is coming to Asia.
The venture of Dubai billionaire Mohammad Al Abbar and Saudi Arabia’s Public Investment Fund (PIF) announced its launch in Asia, with two units in China and an office headquarters in mainland China.
The $1 billion Internet retailer said one of the units will serve as sourcing offices, and will be located on the mainland, while the other will bow in Hong Kong.
“China’s booming e-commerce market has one of the most active marketplaces in the world,” said Noon.com founder, Mohammed Alabbar.
“Noon is fully embracing the opportunity to work closely with leading Chinese manufacturers to bring a high quality, value driven assortment to the region. We’re also looking to partner with top brand owners and marketplace platforms to help us curate a wider and more diverse assortment of products for our customers in the Middle East.”
Dubai-based Noon.com, a seller of fashion, accessories and footwear, as well as groceries and household items, among other items, is a new comer to the e-commerce scene.
Destined to rival U.S. e-commerce giant Amazon.com, its October 2017 debut came close behind Amazon’s acquisition of the region’s biggest online retailer, Dubai-based Souq.com, for $650 million.
Noon.com currently delivers to Saudi Arabia and the United Arab Emirates, the region’s largest economies.
Last month, the firm said it had signed a partnership agreement with Ebay to allow online shoppers to buy products from the United States and other parts of the world.
Questions & Answers
Q.Which specific Asian markets will Noon.com initially target with its new expansion?
Which specific Asian markets will Noon.com initially target with its new expansion?
The article states Noon.com is launching in Asia with two units in China, including sourcing offices on the mainland and another unit in Hong Kong. It does not specify other immediate Asian target markets.
Q.What is the primary objective behind Noon.com's new presence in China?
What is the primary objective behind Noon.com's new presence in China?
Noon.com intends to work closely with Chinese manufacturers to source a high-quality, value-driven product range. They also aim to partner with brand owners and marketplace platforms to diversify product offerings for Middle Eastern customers.
Q.What product categories does Noon.com currently sell to its customers?
What product categories does Noon.com currently sell to its customers?
Noon.com sells a variety of items including fashion, accessories, and footwear. Also, it offers groceries and household items, among other products, to its customers.
Q.Which countries are currently served by Noon.com's delivery network?
Which countries are currently served by Noon.com's delivery network?
Noon.com currently provides delivery services to customers in Saudi Arabia and the United Arab Emirates. These are described as the region's largest economies.
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