Fashion
Multi-label concept store NomadX has updated and expanded its space, adding new stores. Technology has also been rolled out: along with a touchscreen directory, interactive screens and “game stations” that help customers to find their style, there are mirrors that offer automated store assistance. Customers can also scan the product QR code to add any products to their digital cart for purchases.
Among the new brands at NomadX is The Lucky Shop (by Zha Huo Dian), a boutique offering ‘old-school’ and vintage fashion for men and women.
Another is a faux ‘supermarket’ M*Art which displays apparel and accessories in neon-pink repurposed refrigerators.
Other newcomers include homegrown fashion and accessories brands Qlothe, The Sophia Label, Ans.ein and Studio Emoi. Mrphy’s home decor range and French beauty company Melvita are making their Singapore debut there.
More brands will be popping up at the store, including sustainable-swimwear label August Society, Pleatation and Love SG.
