Nokia Philippines launches new concept stores

Nokia Philippines has launched a new concept store in Iloilo City.

HMD Global, the home of the smartphone brand, says the move aims to further boost Filipinos’ awareness of Nokia’s return to the local market.

At SM Iloilo’s Cyberzone area, the new outlet adds to the 14 Nokia stores and kiosks in SM malls across the nation.

“We are dedicated to making Nokia phones more accessible to the market,” says HMD Global Philippines country manager Shannon Mead.

While last year marked Nokia’s comeback in the Philippine market, HMD Global teamed up earlier with e-commerce firms Argomall and Lazada Philippines. And last week, HMD Global secured $100 million in new investment to boost Nokia’s brand reach and portfolio.