Nokia Philippines launches new concept stores
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Nokia Philippines has launched a new concept store in Iloilo City.
HMD Global, the home of the smartphone brand, says the move aims to further boost Filipinos’ awareness of Nokia’s return to the local market.
At SM Iloilo’s Cyberzone area, the new outlet adds to the 14 Nokia stores and kiosks in SM malls across the nation.
“We are dedicated to making Nokia phones more accessible to the market,” says HMD Global Philippines country manager Shannon Mead.
While last year marked Nokia’s comeback in the Philippine market, HMD Global teamed up earlier with e-commerce firms Argomall and Lazada Philippines. And last week, HMD Global secured $100 million in new investment to boost Nokia’s brand reach and portfolio.
Questions & Answers
Q.What is the primary goal of Nokia Philippines opening new concept stores?
What is the primary goal of Nokia Philippines opening new concept stores?
The main objective is to increase Filipinos’ awareness of Nokia’s re-entry into the local market. HMD Global, the company behind the smartphone brand, stated this move aims to further boost their presence.
Q.How many Nokia retail locations are now available in SM malls?
How many Nokia retail locations are now available in SM malls?
With the new outlet in SM Iloilo’s Cyberzone, there are now 15 Nokia stores and kiosks situated across SM malls nationwide. This expands their physical retail footprint.
Q.How has HMD Global been working to make Nokia phones available in the Philippines?
How has HMD Global been working to make Nokia phones available in the Philippines?
In addition to opening new concept stores, HMD Global collaborated with e-commerce companies Argomall and Lazada Philippines. Their country manager also stated a dedication to making phones more accessible.
Q.What recent financial development has impacted HMD Global?
What recent financial development has impacted HMD Global?
HMD Global recently secured $100 million in new investment. This funding is intended to boost Nokia’s brand reach and expand its product portfolio, indicating plans for growth.