NOC Coffee Co opens minimalist second branch

NOC Coffee Co has opened its second branch in Hong Kong, offering its famed latte art in Gough Street, Sheung Wan.

Opting out of creating a dramatic or fanciful exterior, design agency Studio Adjective has created a minimalistic façade in glass, highlighting the coffee bar and its baristas plus customers.

As it is on a narrow street, NOC makes the most of its size by using the cement floor as tiered seating. Gradually, the platform extends to form a staircase that leads up to an area with communal tables and bar stools.

Painted surfaces and wooden wall panels blend in with a white countertop that houses coffee machines. The store also offers healthy breakfasts and bagels.

The original NOC store is in Graham Street, Central, plus there is the NOC Roastery flagship at Bohemian House in Des Voeux Road.