NOC Coffee Co opens minimalist second branch
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NOC Coffee Co has opened its second branch in Hong Kong, offering its famed latte art in Gough Street, Sheung Wan.
Opting out of creating a dramatic or fanciful exterior, design agency Studio Adjective has created a minimalistic façade in glass, highlighting the coffee bar and its baristas plus customers.
As it is on a narrow street, NOC makes the most of its size by using the cement floor as tiered seating. Gradually, the platform extends to form a staircase that leads up to an area with communal tables and bar stools.
Painted surfaces and wooden wall panels blend in with a white countertop that houses coffee machines. The store also offers healthy breakfasts and bagels.
The original NOC store is in Graham Street, Central, plus there is the NOC Roastery flagship at Bohemian House in Des Voeux Road.
Questions & Answers
Q.Where is NOC Coffee Co's new minimalist branch located?
Where is NOC Coffee Co's new minimalist branch located?
The new branch is situated in Gough Street, Sheung Wan. It is the company's second branch, making the most of its narrow street location with a unique interior design by Studio Adjective.
Q.What kind of interior design approach did Studio Adjective take for the new branch?
What kind of interior design approach did Studio Adjective take for the new branch?
Studio Adjective created a minimalistic design with a glass facade, focusing on the coffee bar, baristas, and customers. It uses a cement floor for tiered seating, extending into a staircase for communal tables and bar stools.
Q.What food items are available at the new NOC Coffee Co branch?
What food items are available at the new NOC Coffee Co branch?
The new store offers healthy breakfasts and bagels. Alongside these food options, NOC Coffee Co is also known for its famed latte art, which is a key offering at its new location.
Q.Are there other NOC Coffee Co locations besides the new Sheung Wan branch?
Are there other NOC Coffee Co locations besides the new Sheung Wan branch?
Yes, there is an original NOC store on Graham Street in Central. Also, the company operates the NOC Roastery flagship, which is located at Bohemian House on Des Voeux Road.
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