Nixon appoints Athleta founder Scott Kerslake as new CEO
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Nixon on Monday welcomed its new CEO Scott Kerslake, whose appointment was effective on August 21, 2017.
At Nixon, Kerslake will play a key role in the watch and accessories brand’s new focus on digital. The brand announced in June that it cut 13 jobs and will add 11 new positions that will be focused on its digital business in the coming year. A few of the new positions include VP of E-commerce and various digital marketing roles for social media.
“I am beyond excited to join the Nixon team. The brand has enormous global potential and is well-positioned for the futur as a leader in the youth market,” said
“I have been a fan of the brands’ ability to consistently harness the energy and creativity of the team from around the world into a distinct and leading point-of-view via the products they create.”
Kerslake brings to Nixon 25 years of experience growing consumer brand products. He joins the California-based watch brand from Prana, where he served as CEO since 2009.
Prior to joining Prana, Kerslake served as President of Miraval, a destination wellness spa and resort in Arizona, and he founded Athleta where he also served as CEO.
In addition, Kerslake will be based in Nixon’s headquarters in Encinitas, CA.
Questions & Answers
Q.What is the new CEO's main focus for Nixon?
What is the new CEO's main focus for Nixon?
Scott Kerslake will play a key role in the watch and accessories brand’s new focus on digital. This aligns with the company's recent structural changes aimed at strengthening its online presence and capabilities.
Q.How has Nixon recently adjusted its staffing to support its new strategy?
How has Nixon recently adjusted its staffing to support its new strategy?
Nixon announced in June that it cut 13 jobs but plans to add 11 new positions in the coming year. These new roles will specifically focus on its digital business, including a VP of E-commerce and digital marketing roles.
Q.Where will the new CEO be based for his role at Nixon?
Where will the new CEO be based for his role at Nixon?
Scott Kerslake will be based in Nixon’s headquarters in Encinitas, California. This indicates his direct involvement and presence at the core operational centre of the watch brand.
Q.Which companies has Scott Kerslake led before joining Nixon?
Which companies has Scott Kerslake led before joining Nixon?
Before Nixon, Scott Kerslake served as CEO of Prana since 2009. Prior to that, he was President of Miraval and also founded Athleta, where he served as CEO, bringing 25 years of brand experience.