Nitori to launch in the Philippines

Japanese furniture retailer Nitori will launch its first presence in the Philippines with a store planned to open next month, as part of its plan to push growth in Asia countries.

The 1100sqm facility will be at the Mitsukoshi BGC shopping area in Manila. The company plans to operate 50 outlets in the Philippines by 2032.

Nitori unveiled its plan to expand in Asia last year after opening stores in Malaysia and Singapore in 2022. The plan included the Philippines, Thailand, Vietnam, Indonesia and South Korea.

Headquartered in Japan’s Tokyo, Nitori operates across the globe with stores mainly in Japan and China.

Based on the goal statement “to enrich the homes of people all over the world”, Nitori’s vision is to open 3000 stores and reach sales of 3 trillion yen (US$20 million) by 2032.