Nitori to launch in the Philippines
In this article (4)
Japanese furniture retailer Nitori will launch its first presence in the Philippines with a store planned to open next month, as part of its plan to push growth in Asia countries.
The 1100sqm facility will be at the Mitsukoshi BGC shopping area in Manila. The company plans to operate 50 outlets in the Philippines by 2032.
Nitori unveiled its plan to expand in Asia last year after opening stores in Malaysia and Singapore in 2022. The plan included the Philippines, Thailand, Vietnam, Indonesia and South Korea.
Headquartered in Japan’s Tokyo, Nitori operates across the globe with stores mainly in Japan and China.
Based on the goal statement “to enrich the homes of people all over the world”, Nitori’s vision is to open 3000 stores and reach sales of 3 trillion yen (US$20 million) by 2032.
Questions & Answers
Q.When is Nitori's first store in the Philippines scheduled to open?
When is Nitori's first store in the Philippines scheduled to open?
Nitori's first store in the Philippines is scheduled to open next month. This 1100sqm facility will be located at the Mitsukoshi BGC shopping area in Manila, marking the brand's initial presence in the country.
Q.What is Nitori's long-term goal for store expansion in the Philippines?
What is Nitori's long-term goal for store expansion in the Philippines?
Nitori plans to operate 50 outlets in the Philippines by 2032 as part of its broader Asian expansion strategy. This local target contributes to their global vision of 3000 stores and 3 trillion yen in sales.
Q.Which other Asian countries are part of Nitori's current expansion plans?
Which other Asian countries are part of Nitori's current expansion plans?
Besides the Philippines, Nitori's Asian expansion plan includes Thailand, Vietnam, Indonesia, and South Korea. They began this push last year, following store openings in Malaysia and Singapore in 2022.
Reader pulse
Nitori's 50-store Philippine plan:
20,977 votes so far