Nigella Lawson fronts launch of Whittaker’s Hokey Pokey Crunch
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New Zealand chocolate brand Whittaker’s has introduced Hokey Pokey Crunch flavor, with English food writer Nigella Lawson fronting the launch.
Although the brand already has a hokey pokey flavor, the new recipe is expected to deliver a lot more ‘crunch’ and “take it to a whole new level”, according to Holly Whittaker, COO at Whittaker’s.
Whittaker’s Hokey Pokey Crunch combines extra-aerated honeycomb pieces with 33 percent cocoa Five Roll Refined Creamy Milk chocolate.
“Hokey Pokey is such an iconic flavor that we’ve been looking for ways to improve on our original product because we believe ‘best is always better,” said Whittaker.
As part of the launch campaign, Nigella Lawson will feature in a promotional video which will be shared across digital platforms.
“As always, Nigella has been a delight to work with on this campaign. As well as her genuine passion for Whittaker’s Chocolate she always brings absolute professionalism,” Whittaker added.
The new product is available nationwide in Woolworths and Coles stores in Australia, as well as in New Zealand, of course.
Questions & Answers
Q.What is the key difference between the new Hokey Pokey Crunch and the existing hokey pokey flavour?
What is the key difference between the new Hokey Pokey Crunch and the existing hokey pokey flavour?
The new recipe is expected to deliver a lot more ‘crunch’ than the original. It combines extra-aerated honeycomb pieces with 33 percent cocoa Five Roll Refined Creamy Milk chocolate.
Q.Why did Whittaker’s decide to launch an improved version of their hokey pokey chocolate?
Why did Whittaker’s decide to launch an improved version of their hokey pokey chocolate?
Whittaker’s aimed to improve on their original product because they believe ‘best is always better’. Hokey Pokey is considered an iconic flavour, prompting the upgrade.
Q.How will Nigella Lawson be involved in the launch campaign for Hokey Pokey Crunch?
How will Nigella Lawson be involved in the launch campaign for Hokey Pokey Crunch?
Nigella Lawson will feature in a promotional video as part of the launch campaign. This video will be shared across various digital platforms to promote the new chocolate.
Q.Where can customers purchase the new Whittaker’s Hokey Pokey Crunch?
Where can customers purchase the new Whittaker’s Hokey Pokey Crunch?
The new product is available nationwide in Woolworths and Coles stores across Australia. It can also be purchased in New Zealand, where the brand originates.
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