New York-based Wolfgang’s Steakhouse expands in Philippines
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Wolfgang’s Steakhouse has opened its second branch in the Philippines, at the new Podium Mall in the Ortigas Center, Mandaluyong.
And the president of the New York-based restaurant, Peter Zwiener, says a third branch is on its way.
Its first branch launched at Resorts World Manila in 2016, while the third branch will open in Bonifacio Global City, Taguig, in June.
Local partner Raymund Magdaluyo says a restaurant is also being considered for Cebu.
He says the opening of the Podium restaurant is strategic because of the wide market of residential areas and company offices in the neighbourhood.
Compared to the 120-seat restaurant at Resorts World, the Podium branch can accommodate up to 70 diners.
Wolfgang’s also has branches in Japan (four), South Korea, Hong Kong, Singapore and China. Zwiener says he is flying from the Philippines to Jakarta to investigate the possibility of opening a branch in Indonesia.
Other Asia expansion being considered includes Shanghai, Shenzhen and Taiwan.
Questions & Answers
Q.Why was the Podium Mall location chosen for the new Wolfgang's Steakhouse branch?
Why was the Podium Mall location chosen for the new Wolfgang's Steakhouse branch?
The opening of the Podium restaurant is considered strategic due to the extensive market of residential areas and company offices located in the surrounding neighbourhood. This provides a broad customer base for the new branch.
Q.How does the capacity of the new Podium branch compare to the first branch?
How does the capacity of the new Podium branch compare to the first branch?
The new Podium branch can accommodate up to 70 diners at one time. This is a smaller capacity compared to the first branch at Resorts World Manila, which has seating for 120 customers.
Q.Which other Asian countries are being considered for Wolfgang's Steakhouse expansion beyond the Philippines?
Which other Asian countries are being considered for Wolfgang's Steakhouse expansion beyond the Philippines?
Peter Zwiener is travelling to Jakarta to explore opening a branch in Indonesia. Also, other Asian expansion opportunities being considered include Shanghai, Shenzhen, and Taiwan, indicating a broader regional strategy.
Q.Where will the third Wolfgang's Steakhouse branch in the Philippines be located?
Where will the third Wolfgang's Steakhouse branch in the Philippines be located?
The third Wolfgang's Steakhouse branch in the Philippines is planned to open in Bonifacio Global City, Taguig. Its launch is scheduled for June, further expanding their presence in the country.
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