New Tiffany Philippines store opened

American luxury jewellery and specialty retailer Tiffany & Co will open a new freestanding boutique at Greenbelt 4 in Makati City, the Philippines tomorrow, July 12.

The coming launch was featured in Lifestyle online magazine for its understated luxurious design inspired by the New York flagship, featuring “off-white and pale gray walls and lone chandelier floating above the main glass-and-chrome vitrine at the centre, which displays the key collections … Satellite vitrines on either side showcase the high jewellery pieces, available in the Philippines for the first time.”

While the firm has had a presence in the Philippines for many years at Rustan’s stores, the new boutique will showcase a broader selection of the firm’s jewellery.

“At Rustan’s, they could do only mostly silver jewelry and engagement rings,” said Tiffany’s country manager Mario Katigbak. “When I came in, we found that there is a market for Tiffany high jewellery.

“Unlike other brands where it’s the design that’s selling, at Tiffany, it’s the stones. The market is very ready. It’s more sophisticated and ready to appreciate the quality of the stones, more than just the design. Tiffany does its own cutting, and it’s very important for them where the stones are mined. It’s an evolution to a higher level of jewellery.”

Tiffany’s diamonds are laser-etched with a microscopic serial number to help identify their quality and point of origin.