New Pandora NOW original music experience Went Live last April 4th

Apr 18, 2019Updated Apr 5, 20191 min read

SiriusXM and Pandora have just announced a brand new exclusive music experience available for subscribers of the former and listeners of the latter: Pandora NOW. The feature mixes “Pandora’s extensive listener data” and “SiriusXM’s curatorial expertise” to offer users some of the most popular and fast-trending music available at any given moment.

If you’re a SiriusXM listener, Pandora NOW will be available as a new curated channel (Channel 3), while Pandora users can experience it as an interactive station with song skipping and thumbs up/down rating, or as a continually-updated playlist for Pandora Premium subscribers.

Another interesting thing about the new feature is that the music played on Pandora NOW will be uncensored and showcase the most listened to and fastest-trending new music on Pandora across all genres, including Pop, Hip Hop, R&B, Dance and Latin.

Last but not least, to celebrate the launch of Pandora NOW, R&B superstar artist Khalid will be at SiriusXM’s Rockefeller Center studios on April 4 to launch the new channel and station on SiriusXM and Pandora.

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Mei Ling Tan

Contributor · RetailNews.asia

Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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