New northeast Bangkok mall

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Thailand’s The Mall Group has budgeted US$91 million to build a new shopping centre in Bangkok’s northeastern outskirts.
A final decision on the new Bangkok mall will be made within weeks, and represents an additional capital commitment beyond the $2 billion investment in the Emporium, EmQuartier and EmSphere developments in Bangkok and new malls in Phuket, previously announced.
The new mall would be built on land across the road from Fashion Island on Ram Intra Rd, a key Bangkok arterial route.
CEO Paiboon Kanokwattanawan told the Bangkok Post newspaper that having a shopping mall in the Ram Intra area “will fulfil our goal to serve customers in all important areas of Bangkok”.
The Bangkok focus is aimed at cashing in on the establishment of the AEC later this year, of which Bangkok will be the capital.
Paiboon told the Bangkok Post his company will not be following rival Central Group’s strategy of establishing centres in border towns.
“We never planned to open our retail projects in special economic zones or border towns because Bangkok will be the capital of the AEC. It’s not necessary for us to develop projects in other locations as Bangkok is bigger than we thought.”
He said people travelling from AEC member countries like Vietnam or Laos to Malaysia or Myanmar had to transit in Bangkok and while there “they will go shopping”.
According to a report from Colliers International (Thailand) some 30 new shopping centres are scheduled to open in Bangkok and its suburbs during 2015 and 2016, adding about 1.52 million sqm of retail space to the Thai capital.
Questions & Answers
Q.What is the expected timeline for a final decision on this new Bangkok mall?
What is the expected timeline for a final decision on this new Bangkok mall?
A final decision on the new shopping centre in Bangkok’s northeastern outskirts is anticipated within weeks. This project represents an additional capital commitment for The Mall Group.
Q.How does this new project fit into The Mall Group's overall investment strategy?
How does this new project fit into The Mall Group's overall investment strategy?
This new project adds to the group's previously announced $2 billion investment. That larger sum covered developments like the Emporium, EmQuartier, EmSphere, and new malls in Phuket.
Q.What is the rationale behind The Mall Group's focus on Bangkok for new developments?
What is the rationale behind The Mall Group's focus on Bangkok for new developments?
The group aims to serve customers in all important areas of Bangkok and capitalise on the establishment of the AEC. They believe Bangkok, as the AEC capital, offers sufficient opportunities without needing projects in border towns.
Q.What is the broader market context for new shopping centres in Bangkok?
What is the broader market context for new shopping centres in Bangkok?
A report indicates about 30 new shopping centres are scheduled to open in Bangkok and its suburbs during 2015 and 2016. This will add approximately 1.52 million sqm of retail space.
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