New MD for Tumi Asia

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Fernando Ciccarelli has been named the new senior VP and MD of Tumi Asia.
Ciccarelli joins the luxury travel luggage retailer after a decade and a half with Coach, Inc.
“I have always admired Tumi’s focus on constant innovation, intelligent design and unparalleled performance,” he said in a statement.
“The opportunity for Tumi in Asia is limitless and I am excited to be leading the next stage of growth for the brand in the region.”
In his new role, he will be responsible for growing the brand in the region, specifically overseeing operations and overall business management in Asia Pacific.
Based in Hong Kong, Ciccarelli will report directly to Jerome Griffith, global CEO and president of Tumi.
“We are delighted to welcome Fernando on board at this exciting time for Tumi in Asia. He is a proven leader who brings with him years of direct retail experience in this region”, said Griffith.
Questions & Answers
Q.Where will Fernando Ciccarelli be based for his new role?
Where will Fernando Ciccarelli be based for his new role?
Ciccarelli will be based in Hong Kong. He will report directly to Jerome Griffith, the global CEO and president of Tumi, from this location while overseeing Asia Pacific operations.
Q.What will Fernando Ciccarelli's main responsibilities be in his new position?
What will Fernando Ciccarelli's main responsibilities be in his new position?
His primary responsibilities will involve growing the Tumi brand in the Asian region. This includes overseeing all operations and the overall business management across Asia Pacific, ensuring strategic expansion.
Q.Which company did Fernando Ciccarelli work for before joining Tumi?
Which company did Fernando Ciccarelli work for before joining Tumi?
Prior to joining Tumi, Fernando Ciccarelli spent a decade and a half working with Coach, Inc. This experience was highlighted by Tumi's CEO as relevant retail experience in the region.
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