New mattress and bedding start up from San Francisco launches in Hong Kong
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US start-up Hush Home has opened an office in Hong Kong as a regional base to market its mattresses, pillows and other bedding products.
Hush Home designs and tests its products in San Francisco, and the company’s mission is to offer bedding at affordable prices to hotels and individual customers through its online platform.
The company also promotes its products through partners such as a new hotel in Osaka which has more than 700 guests daily, many from Hong Kong. This helped Hush Home discover that Hong Kong travellers generally prefer firmer mattresses and supportive memory-foam pillows, and the company has tailored its products accordingly.
Hush Home founder/head of operations Rick Chen says the company is attracted by Hong Kong’s prime location, as well as its duty- and VAT-free advantage.
“We plan to develop the Hong Kong market this year, then extend our product offering to other Asian markets using Hong Kong as a base.”
The company has been helped with its set-up by Invest Hong Kong.
Questions & Answers
Q.What is Hush Home's primary goal for its products?
What is Hush Home's primary goal for its products?
The company aims to provide affordable mattresses, pillows, and other bedding items to both hotels and individual customers through its online platform.
Q.How did Hush Home determine the bedding preferences of Hong Kong customers?
How did Hush Home determine the bedding preferences of Hong Kong customers?
Through a partnership with a new hotel in Osaka, which hosts many Hong Kong guests, Hush Home discovered their preference for firmer mattresses and supportive memory-foam pillows.
Q.What are Hush Home's future expansion plans after establishing itself in Hong Kong?
What are Hush Home's future expansion plans after establishing itself in Hong Kong?
After developing the Hong Kong market this year, Hush Home intends to use Hong Kong as a base to expand its product offerings to other Asian markets.
Q.Why did Hush Home choose Hong Kong as its regional base?
Why did Hush Home choose Hong Kong as its regional base?
Hong Kong's prime location, along with its duty- and VAT-free advantages, attracted the company as an ideal place for its regional operations.
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