New Look to expand China network
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Fast fashion retailer New Look is to expand its China store network.
And while the UK retailer has modest aspirations in terms of store numbers – just 25 globally over five years – it is increasing its focus on menswear. Some of the new stores slated to open in China and France within the next 12 months will stock only men’s clothing.
New Look is experiencing “exceptional growth” in China, since its debut there early in 2015, according to UK news channel Retail Gazette.
The first standalone menswear store opened less than a year ago and customers of the previously womenswear brand have taken to its style and range.
New Look has not broken down the figures by market as to where the new stores will open.
Questions & Answers
Q.How many new stores does New Look plan to open globally in the next five years?
How many new stores does New Look plan to open globally in the next five years?
New Look has modest aspirations, planning to open a total of 25 new stores worldwide over the next five years. This expansion includes locations in both China and France within the coming 12 months.
Q.Which specific product category is New Look prioritising in its expansion?
Which specific product category is New Look prioritising in its expansion?
The retailer is increasing its focus on menswear. Some of the new stores scheduled to open in China and France within the next 12 months will exclusively stock men’s clothing, indicating a strategic shift.
Q.When did New Look first enter the Chinese market and how has it performed there?
When did New Look first enter the Chinese market and how has it performed there?
New Look made its debut in China early in 2015 and has since experienced what is described as “exceptional growth.” This success follows the opening of its first standalone menswear store less than a year ago.