New Leadership Horizons: Nigel Parsons Takes Reins as Asahi’s Europe and International Division CEO

Nigel Parsons has been announced as the new CEO of Asahi’s Europe and International (AEI) segment, succeeding Dragos Constantinescu who is set to leave his position at the end of June. Parsons is slated to officially take over during the latter part of this year. In the interim period, Andrew Bailey, AEI’s CFO, will fulfill the CEO responsibilities.

Parsons’ appointment has been attributed to his vast leadership skills spanning human resources, commercial, and multi-category operations within the organization and the wider Fast-Moving Consumer Goods (FMCG) industry. His tenure with Asahi Beverages began in 2021 when he took up the CEO position in the lifestyle beverages division. Most recently, Parsons held the Chief Commercial Officer (CCO) role for Oceania, where he supervised commercial operations in Australia and New Zealand.

Atsushi Katsuki, the President and Group CEO of Asahi Group Holdings, has lauded Parsons for his proven capability in driving sustainable growth. Katsuki expressed his confidence that under Parsons’ guidance, AEI would progress its strategic objectives in complete harmony with the group’s medium to long-term management policies, thereby enhancing value creation across their business portfolio.