New Home for Luxury: Van Cleef & Arpels Unveils Stunning Alexandra House Boutique in Hong Kong

Van Cleef & Arpels, a luxury French jewelry, watch, and perfume company, has recently relocated its Hong Kong boutique from Landmark Prince’s to Alexandra House. The new two-story space spans an expansive 564 square meters and is a marvelous blend of nature and architecture, designed by the acclaimed Studio Jouin Manku.

The Interior Design

Upon entering the boutique, visitors are welcomed by an oak-paneled circular room on the ground floor. The centerpiece is a grand staircase, masterfully crafted from light limestone and oak. Display cases and glass columns feature the maison’s exquisite High Jewelry, Jewelry, and Watchmaking collections. A dedicated heritage room, which will host four exhibitions each year, is also located on the ground floor.

The upper floor houses salons dedicated to watchmaking, fragrance, and private appointments. The watchmaking salon boasts a relaxing palette of midnight blue, beige, and wood tones. The fragrance salon, inspired by traditional perfume organs, showcases the Collection Extraordinaire in alcoves.

Unique Features of the Boutique

Unique to this boutique is a tea ceremony space, featuring rose-coloured stone derived from locally sourced mineral powder. This innovative element is a result of research conducted in collaboration with L’École, School of Jewellery Arts, in Hong Kong.

A well-crafted event space at the foot of the central staircase is designed to host a variety of occasions. The ceiling of the event space showcases a pattern inspired by the white petal motifs on the boutique’s façade, and is hand-embroidered entirely by French artisans.

Van Cleef & Arpels has been a fixture in Hong Kong since 1981 when Jacques Arpels initiated the opening of the brand’s first boutiques in the city.