New finger ‘food’ from KFC Hong Kong

Advertising agency Ogilvy & Mather (Ogilvy) has pushed the boundaries of creativity by launching two edible nail polishes for KFC Hong Kong, bringing the fast-food giant’s tagline “Finger Lickin’ Good” to life.

Working with food technologists at flavour giant McCormick, which makes KFC’s 11 secret herbs and spices mix, Ogilvy used natural ingredients for the edible nail-polish flavours, basing them on the brand’s popular recipes, Original and Hot & Spicy.

Packaged in a designer bottle and box, the product has been teased on social-media platforms, including Facebook and YouTube, for the past two weeks ahead of an exclusive launch and tasting.

An online music video has also been released, asking Hong Kongers to choose which flavour to go into mass production.

Ogilvy creative director John Koay says the recipe for the nail polish was designed to hold the flavour yet also dry with a glossy coat similar to normal nail polish.