New Era Philippines opens second Cebu store

Aug 28, 20171 min read

New Era Philippines has opened its second store in Cebu, the Queen City of the South.

The global lifestyle brand, which is the official headwear of sporting organizations including the US NBA, Major League Baseball and the NFL, has opened at Ayala Center Cebu.

“Cebu is one of the most exciting destinations in the country today. With its unique history, heritage, and culture, we saw that the Queen City of the South is the perfect location for New Era to expand as it reaches out to more Filipinos,” said Beatrice S Lim, New Era Philippines marketing director.

“Aside from this, we are greatly encouraged by the reception of Cebuanos to our brand, thus we’re giving them a second store that they can visit.”

The store is the brand’s ninth in the Philippines.

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Mei Ling Tan

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Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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